Wednesday, September 21, 2011

Brantley Gilbert Lands At #2 On Country Album Charts After Weeklong Retail Tour

Brantley entertained over 4,000 fans in six major retail stores in just six days

DSC_6382 (4)

Brantley performing at a Best Buy store in Indianapolis on Sunday, September 18, 2011.
(Photo courtesy of Ernie Mills)

NASHVILLE, TENNESSEE (September 21) – Valory Music Company recording artist Brantley Gilbert’s HALFWAY TO HEAVEN DELUXE debuted at # 2 on the Billboard Country Albums Chart and came in at #4 on the Billboard Top 200 All-Genre Chart for the week ending September 19. According to Soundscan, 50,822 copies of HALFWAY TO HEAVEN were purchased last week.

For the album’s launch Brantley partnered with mass retailers Best Buy and Walmart to create a weeklong in-store tour that allowed Brantley to engage with over 4,000 fans in six stores in four different cities. Hundreds of fans rolled out to the stores in Atlanta, Charlotte, Dallas, and Indianapolis to see Brantley perform acoustic sets and sign autographs.

“Last week I saw firsthand that Country Music really is ‘Country Wide.’  From my hometown in Athens, Georgia, all the way to Tulsa, Oklahoma, I met many fans and saw a lot of friends,” said Gilbert. “I am so excited about how well everyone has responded to this album. It means the world to me.”

While the in-store events provided Brantley with a unique platform to meet with fans and talk about his inspiration behind its songs, the events also proved very fruitful for the retailers involved.

“There was a great time had by all at our store here in Indianapolis. We had over 700 fans come out to the store! I have done these events for Best Buy dating back to Sheryl Crow's first CD release,  yet I have never seen this big of a crowd for any of them! Not only did we have a huge turnout but we also sold over 300 units of product!” said Jim Davis, Assistant Manager of Best Buy store #230 in Indianapolis.

No comments: