Tuesday, June 19, 2018

#SOCIALMEDIATIPS FOR ARTISTS - DO'S AND DON'TS FOR MAXIMUM POSITIVE RESULTS


As someone who is on social media way too much, I notice a lot of things that make me cringe and a lot of things that make me want to hug an artist's neck for nailing it. I'm not an expert by a long shot, but I am someone who pays attention and who conducts feedback with fans about what they see that makes them want to follow an artist or unfollow an artist. Here are a few tips that might make all the difference for your fan base.

DON'T OVER PROMOTE

Yes, promotions is a HUGE part of what social media is about, however it's not ALL that social media is about. A timeline that is full of nothing but your show dates, what number you hit on Reverbnation, and music release dates is boring, informative but boring. There's no need to post it daily or multiple times a day. Make sure it's on your website and refer your followers to your website for the most current and up to date info. Posting a couple of times a week is more than sufficient or you can post your latest show and "pin" it so that's the first thing that will be seen on your timeline when visited then when the show is over, "un-pin" it and "pin" your next show/cd release announcement/etc. This was it's in your timelines and showcased but not showing up in everyone else's feed multiple times a day. Over promotion tends to turn people off and even the biggest fans will get bored with constant pats on your own back and over promotion of yourself.

DO BE HUMAN

Don't let your Twitter become automated and sound like it's being run by the Rosie the Robot. Tell jokes, laugh, show emotion. Don't fill it with automated responses like "I had XX unfollowers according to TheyLeft.com". No one cares who unfollowed you and if you constantly show who unfollows you, it tends to make it look like you are more focused on your numbers than your actual connections. Post things that appeal to the human spirit. Go through your timeline and respond to posts you see a fan excited about something, having a hard time or they just need a smile.

DON'T GET TOO PERSONAL

We don't need to know about your gynecologist appointment, your possible STD that you might have caught from your latest groupie, your marital woes or anything else you wouldn't want posted on the news to the world. Twitter is your own newscast, keep it light and friendly, keep your dark side to yourself. Would you want your mom or your child to read it? If not, don't post it. Fans don't need to know everything about you no matter how bad they may want to.

DO BE PERSONALLY ACTIVE / DON'T RELY ON SOCIAL MEDIA MANAGERS

Social media managers are great, but don't rely on them to share YOUR thoughts, YOUR ideas, YOUR comments. It doesn't take 2 seconds out of your day to say something to your fans. No one likes to see a response from you with "Team XX" at the end or tweets that obviously don't sound like something you would post. Fans know the difference.

DON'T BE NEGATIVE

The world is negative enough, don't add to it. I get the whole political climate right now and how we all have our own thoughts, but don't be part of the problem. If you have a personal account, fine, go at it. bash and complain all you want to about this, that or the other, but your business account is for business and negative posts are never good for business. To add to that, don't engage the trolls. That's what they live for, or should I say don't live for because they obviously have no life other than to try to get a rise out of people ALL DAY LONG. Don't feed the fire. Block 'em and move on. Don't let negativity pull you over to the dark side.

DON'T EXPECT OVERNIGHT INCREASE IN FOLLOWERS

The only way your followers are gonna go to a gazillion overnight is if you go the crap route and buy them or create fake accounts and follow yourself. Don't do that crap. If you keep your posts interesting and post consistently, they'll come on their own. Be patient Grasshopper, be patient. Good things come to those who don't cheat the system and play the game honestly. Besides, don't you want followers who actually care about your music and not random BS accounts who are following you just for numbers sake?

DON'T FORGET TO USE TOOLS TO ENHANCE YOUR SOCIAL MEDIA EXPERIENCE

Keep in mind that not everyone uses Twitter so post on other sites too. Use a "multi-post" app that allows you to post to multiple sites at once. Use schedulers if you need to, and I know there's a reason for them, but use them sparingly. You don't schedule your thoughts, why schedule your posts? When someone responds to you and you've posted using a scheduler and you don't actually get on Twitter for a week, think of how many chances to interact with fans you've missed.

DO HAVE A PLAN

Don't just haphazardly jump on social media without a plan to build a fan base. Think about the posts YOU like to see, what keeps YOU logging on, what keeps YOUR interest? How much do you want to post? A little? A lot? What is your end goal of starting a social media account?

DON'T DRUNK TWEET

Oh sweet baby Horace, don't do this. We'll just leave that there. It can just get too ugly and before you know it, you're all over TMZ looking like an ass. Just don't.

DO ACKNOWLEDGE AND PROMOTE OTHERS WHO ACKNOWLEDGE AND PROMOTE YOU

There is nothing worse then an artist who never responds to tweets. It's called SOCIAL media, be SOCIAL. You have to engage to build interest and you have to build interest to build your fan base. Rummage through your timeline a few random times a day, randomly say hi to a fan, show an interest in what they have to say whether their post is about you or not. Some tweeters post some great content if you pay attention. Just engage and show that you care, it's not time consuming and it only takes a few minutes.

Also, if you see a blogger, magazine, website or podcast that talks about you often, make a point to cross promote them and give them a little acknowledgement in return. It NEVER hurts to cross promote. If they're sharing you with their followers, share them with yours and combine your followers.

DON'T LIMIT YOUR FOLLOWBACKS / TWEETS AND RETWEETS TO OTHER ARTISTS OR CELEBRITIES

I see a lot of artists who only respond to celebrities and only follow other artists. Why? Don't leave your fans on the outside looking in and wishing they could be part of your party. Just because you follow fans back doesn't mean you have to become bosom buddies and share dog pictures. It just means that you took the time to check out their timeline and you find them interesting enough to follow. You can always mute them if they get a little overwhelming and you don't have to turn on notifications for all of them.

Retweet tweet from fans that you find interesting that you think your fans will find interesting too. Jump in a conversation that you see going on and give some feedback. Where's that word again, oh yeah, ENGAGE.

DO SAY THANK YOU

Two small words make a HUGE impact and can last the life of your career.  Randomly thank fans for taking the time out of their day to listen to, talk about and share your music. Thank them for driving hours to see you even though they have to work the next day. Thank them for buying your latest t-shirt that you see them wearing in a picture they posted. You might not consider this, but some people put off paying bills and spend their last dime to come see you or purchase your music. That deserves at least a thank you. At the very least, respond to a complimentary post with a thank you.

DO SOMETHING TO STAND OUT

Post webisodes, create funny memes that make fun of you or your band, run contests, post funny pictures of you with your kid, do something, ANYTHING to stand out above the other tweets on someones timeline.

If anyone else has tips that might help an artist combat the "Damn Your Twitter Sucks" blues. post them out there on Twitter! Fans are an artists best means of promotion so help your artist promote themselves in a good light and share your ideas!

- Jenn

Follow me on Twitter at @lovinlyrics.




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Friday, June 15, 2018

GRETCHEN WILSON KICKS OFF SUMMER TOUR

The Workin’ Women Tour Features Jessie G


GRAMMY Awarding winning multi-platinum singer, songwriter, producer and label president Gretchen Wilson hit the road on her The Workin’ Women Tour, which will run through early September. Oregon native Jessie G, the first artist signed to Gretchen’s Redneck Records label, will be featured on all of the tour dates and she and her band will open many of the dates.

“This is going to be a really fun summer,” said Gretchen. “I’ve got a really great band put together that’s a little more Southern Rock and a little more on the heavy edge of Country, and we’re ready to go!”

Gretchen met Jessie G, who is supporting her debut single “Army Ranger,” in Portland, Oregon several years ago. Jessie was in a battle of the bands competition, where she won the opportunity to open for the Redneck Woman herself. Gretchen could hear the performance from her bus and knew she was listening to someone special.

“I’ve been making records and traveling the world for more than 14 years,” said Gretchen. “I’ve met and seen some extraordinarily talented artists, but none have made the impression that Jessie has. Jessie G means business when it comes to her music.”

Jessie G will sing “Army Ranger” during Gretchen’s set on all of the dates, and will perform a full set as an opening act on many of the dates. Watch her “Army Ranger” music video here, and download/listen at all digital outlets here.

“I’ve always had a love and respect for Gretchen,” said Jessie. “Her spunk and tenacity reminded me of the women in my family. I admire her for being one of the first women to sing with the same sentiment, and about the same stories, that men sing about. She’s brave and has no boundaries that confine her, and I am incredibly excited and honored to be on tour with her.”

TOUR DATES

June 16        Robinsonville, MS — Fitzgeralds Casino
June 23        Dry Ridge, KY — Rockin' The Ridge Festival
June 29        Lake Ozark, MO — Lazy Gators
July 6            Baton Rouge, LA — Texas Club
July 7            Durant, OK — Choctaw Grand Theater
July 14          Prior Lake, MN — Lakefront Music Fest
July 21          Morristown, OH — Jamboree In The Hills
August 3       Decatur, IL — Decatur Celebration
September 1 Obetz, OH — Obetz Zucchinifest
September 8 Martin, TN — Tennessee Soybean Festival

CRAIG WAYNE BOYD PERFORMS ON HUCKABEE THIS SATURDAY, JUNE 16

Dad of Three Celebrates Father's Day on this Weekend’s Edition of Nationally Televised Show


Craig Wayne Boyd will appear on the nationally televised TV program Huckabee this Saturday, June 16 at 7 p.m. CT on TBN (Trinity Broadcasting Network).

The NBC's The Voice champion will perform two brand-new songs from his debut album (since winning the competition series), Top Shelf, and will discuss life, music, and being a father of three with former Arkansas Governor Mike Huckabee.

Boyd's episode will re-air on Sunday, June 17 at 7 p.m. CT.

The Texas native is coming off a high from CMA Fest 2018 that included appearances on WZTV's FOX 17 and WTVF's News Channel 5 morning shows, two meet-and-greet signings at the CMA Official and Roper Booths, promotional activities for CMA's M.E. Campaign, as well as a packed-out show at the Nashville Acoustic Corner Stage.

For more information on Craig Wayne Boyd, visit craigwayneboyd.com