Friday, June 22, 2018

#ARTISTTIPS - VIDEO AND AUDIO CONTENT IDEAS FOR SUCCESS


I see a lot of new artists struggling with what makes for interesting and worthwhile media content. With social media, video goes a long way and can really help boost your following. It also shows that you are more than just your show dates and new cd or single release date posts.

- Interviews

Do these, do them often. People love to hear what's going on right from you and they love to find out what makes you tick. Your fans want to get to know you. Interviews give them that opportunity and give you the chance to say in your own words what's happening and to personally express your gratitude. Interview with ALL size media outlets, not just well known names. These days independent bloggers and music reviewers are gaining traction on the big corporate blogs and catching up quickly in numbers. The difference? A lot of independents WANT to help you, they CARE about your music and they're not in it to just make a fee and lump you in with a hundred other artists. Corporate blogs are great too but you also can tend to get lost in the shuffle so don't blow off a small fish in a big pond. Remember, piranhas are small fish too but they sure do leave an impression and make their presence known. 

On the subject of interviews, try a "reverse" interview and YOU be the interviewer and turn the tables on your band members, crew, publicists, manager or even fans! How awesome would it be for a fan to be questioned by their favorite artist and it be posted on the artist's website? If you're in Nashville, do a random pop in at a honky tonk, the Country Music Hall of Fame or any other country music themed attraction and talk to visitors on camera and ask them about country music related subjects. That would make a HUGE positive impact for both you and your fans and would definitely pull in some new ones! Interview anyone related to your target audience and watch that audience grow.

- WEEKLY WEBISODES

No, I don't mean the drama that goes on after the show between band members or that kind of soap opera webisode. Give your fans a personal backstage on the road glimpse into your daily work life. Playing the Opry? Take your fans with you and show them what goes on in the backstage area before your big performance. Playing a small bar? Let them walk through set up with the crew and see all of the work that goes into the "before the show" show. Shoot from the bus on the road, singing show tunes with the band and crew, whatever. Just do something on a regular basis and keep the fun going while the camera's rolling. Ready? Set? Action!

- COUNTRY GIVES BACK

Do you participate in charity events? Charity causes are a big plus about country music. Country artists seem to always find a way, any way, to give back when needed and help. Take a video camera along and record the moments of the day, talk to the people involved and let them talk about why they choose to give back and let your fans know how they can participate. 

- SHARE ADVICE AND TIPS THAT HAVE HELPED YOU

If you're a more well known artist, post video giving advice or tips that have helped you along the way that may help a struggling artist. Don't be afraid to give away industry "secrets" to advancement, practices that you've found to be helpful. You can let fans know what they can do to help you, let them know things that aren't so helpful as well. If you're a songwriter, talk about songwriting tips and how to's. 

- BE A TOUR GUIDE

If you're an artist on the road, be a video "Tour Guide" to some of the places you visit when you're in certain areas. 

- Recommend local restaurants and the best eats on the menu. 
- Showcase the venue you're performing in and the staff that work there
- Spotlight some of the locally owned businesses around town
- Turn the spotlight back on the local media in town that have supported you. Let people know!

It doesn't take high dollar video equipment to produce a high quality enjoyable video so don't let cost scare you. Most smart phones are perfectly capable of producing a fantastic quality video and there are plenty of editing apps out there to make you look like Spielberg.

Get out there, have fun, stand out and show your fun side! Grow your audience!

- Jenn

Follow me on Twitter at @lovinlyrics

Wednesday, June 20, 2018

JOHN BERRY CELEBRATES 25TH ANNIVERSARY FROM ATHENS TO NASHVILLE


Athens, Ga., Mayor Presents Proclamation Naming June 16, 2018 Official “John Berry Day” and Gives Him The Key To The City

Singing The National Anthem At Suntrust Park During Atlanta Braves Baseball Game Culminates Anniversary Weekend

Grammy winning singer-songwriter, John Berry continues to celebrate his 25th Anniversary since signing his major label deal and moving from Athens, Ga., to pursue his recording career in Nashville, Tenn. John brought the show back to the city where it all began for a full band performance at The Foundry in Athens, Ga., for a Homecoming Celebration.

Surprising John during the middle of his performance, Nancy Denson, Mayor of Athens-Clarke County, Georgia, presented him with an official Proclamation naming June 16, 2018, Official "John Berry Day" and a special surprise gift, the Key To The City, as a gesture of thanks, honoring John for his many unselfish contributions and significance in giving to the community of Athens

"I am very proud of everything I have accomplished the past 25 years, but even more than the awards and opportunities, I am proud of where I came from,” says John Berry. “Celebrating with the people who got me to where I am today, and who continue to support me and my music means everything to me.”

"John Berry is one of the great success stories that helped establish Athens reputation as a Music City, which draws thousands of tourists to our community every year,” said Nancy Denson, Mayor of Athens-Clarke County, Georgia. “Athens area fans pack the house to enjoy his beautiful tenor voice when he returns to his music roots in Athens. It gives me great pleasure to officially express Athens pride in John on his 25th Anniversary of his first major contract signing which took place in Athens.”

Special guest performers during the homecoming celebration show included Bill Pappas and Kenny Head during the three hour performance for the sold out, fan-packed show filled with friends and fans of all ages. Bill and Kenny were both members of John's band, The Pack, for four years and played on John's 1990 independent CD Saddle the Wind.

Culminating the Anniversary Homecoming weekend on Father's Day, Sunday. June 17, Atlanta native, John Berry, sang the National Anthem before the Atlanta Braves vs. San Diego Padres sold out baseball game at Suntrust Park.

Keep up to date with John Berry on his website johnberry.com and "Songs & Stories with John Berry" at songsandstories.com. Music is available for download on digital retailers iTunes, Amazon Music and streaming on Spotify and Pandora Music.

John Berry Tour Dates:

June 22 - Roanoke, AL - The Lowry Barn & Event Center
June 25 - Panama City, FL - private
June 26 - Nashville, TN - "The Ryman “GRETSCH PRESENTS THE FIFTH ANNUAL GEORGIA ON MY MIND”
July 21 - Emory, VA - Emory & Henry McGlothlin Center
July 22 - Valparaiso, IN - Porter County Fair
Aug. 11 - Milton, FL - The Imogene Theatre
Aug. 17 - McDonough, GA -Henry Co Performing Arts Center
Aug. 19 - Danbury, NC - The Arts Place of Stokes
Aug. 25 - Walhalla, SC - Walhalla Performing Art Center
Sept. 13 - Battle Creek, MI- Harper Creek High School Auditorium
Sept. 15 - Traverse City, MI - Lars Hockstad Auditorium
Sept. 16 - Muskegon,MI - Muskegon Reeths-Puffer High School Auditorium
Sept. 19 - Lawrenceville, GA - Gwinnett County Fair
Sept. 26 - Jacksonville, AL - JSU Stadium
Oct. 18 -  Ultimate Family Weekend - Blue Ridge, GA
Dec. 1 - Pelham, TN -The Caverns
Feb. 9 - Decatur, GA - Eddie’s Attic
Mar. 15 - McMinnville, TN - The Parker Theater
June. 26 - Marietta, GA - Private

22nd annual Christmas Tour dates announced soon

LUCAS HOGE RELEASES PERSONAL TRIBUTE VIDEO TO THE "POWER OF GARTH"

Lucas Hoge is back again with another great music video! His new single is the latest release from his album "Dirty South" which charted #1 on both the Nielsen Soundscan Country Album Rankings and Billboard Top Country Albums Charts last year. 

"Power of Garth" (written by Matt Roger and Terry McBride) is a nostalgic look back at listening to Garth Brooks records as a child with references to many of Garth's most well known hits in the lyrics.

"The Power of Garth" is Lucas Hoge's fastest rising single to date and currently occupies the *34 spot on the Billboard Indicator Chart. The music video premiered last Friday and already has over 50,000 views on Youtube. 

Check out this great new video from one of country music's fastest rising starts!

You can connect with Lucas online: 

Twitter - @lucashoge