As Aussie trio, The McClymonts, continue their U.S. album promotion, writer Chuck Dauphin takes a deeper look into their efforts in a feature for Billboard.com going live today. In the article, Dauphin covers the girls’ journey from being on top in Australia to their current U.S. climb and the differences in marketing themselves in both locations.
With the August U.S. release of Wrapped Up Good, The McClymonts have been going non-stop with touring and a national media campaign. Their efforts haven’t gone unnoticed as on November 7, CMA Chairman of the Board, Steve Moore, presented them with the 2011 CMA Global Artist of the Year Award. They also had the great honor of making their Grand Ole Opry debut September 9 and were immediately invited back to play September 30. Esteemed country writer Chuck Dauphin, or as Phil Sweetland put it in The New York Times “the Cameron Crowe of Country music,” also took notice and selected The McClymonts for a Billboard.com feature. Dauphin recently caught up with the girls and explored their aggressive marketing and viral marketing campaign, the differences between the U.S. and overseas, and their recent CMA award. The article is scheduled to go live today and can be viewed at www.billboard.com.
The McClymonts are also slated to hit the outdoor stage on Broadway in Nashville today for Tootsie’s Birthday Bash Street Party. They will be celebrating the legendary honky tonk’s 51st Birthday with artists The Kentucky Headhunters and The Roys. The girls’ current single, “Wrapped Up Good,” is climbing the charts and they are continuing promotion of it throughout the year and into 2012.
For further information on The McClymonts, please visit: www.themcclymonts.net