Thursday, March 22, 2012

World Vision Continues to Spread Message, Expand Presence in Country Music Market

Carter’s Chord trip, Rick & Bubba radiothon, CRS sponsorship among organization’s latest initiatives

Pictured above: Carter’s Chord met one of their sponsored children, Franyely (center), and her family during the group’s goodwill trip to the Dominican Republic earlier this year.

(Nashville, Tenn. – March 21, 2012) With recent initiatives involving Carter's Chord, The Rick & Bubba Show and its presence at Country Radio Seminar 2012, global humanitarian organization World Vision continues its push into the Country music market.

Female Country trio Carter’s Chord embarked on a goodwill trip earlier this year to the Dominican Republic, where the group personally sponsored two children of their own. During the visit, the sisters experienced firsthand the work of World Vision out in the field and filmed a video for their song, “Love A Little Bigger.”

Popular syndicated radio show hosts Rick & Bubba recently partnered with World Vision for the third year in a row for their two-day Rick & Bubba Show radiothon. The event resulted in the sponsorship of more than 800 children through the World Vision program.

“The global impact we've been able to make on over 825 children’s lives this year, and over 2,600 children since 2009, is beyond words,” said Rick Burgess and Bill “Bubba” Bussey. “The overwhelming response from our listeners and the ability to be part of something so meaningful just blows us away. Doing what we do for a living and being able to make such an impact through World Vision really does make it all worth while.”

In an effort to raise awareness in the Country music community, World Vision was also an active supporter and sponsor at Country Radio Seminar 2012, held February 22-24 in downtown Nashville. The nonprofit organization sponsored the CRS media room, meeting and recording PSA messages with more than 60 artists during the three-day event.

Country acts Adam Gregory and Amber Hayes were among the artists introduced to World Vision at CRS 2012. They join a growing list of supporters in the Country format, including Carter’s Chord, Terri Clark, Sarah Darling, Patty Griffin, LoCash Cowboys, Ricky Skaggs, Chuck Wicks and Wynonna, among others.

“Country artists and their fans are among the most generous people in the world,” says World Vision Channel/Product Director Michael Bianchi. “It is World Vision’s desire to empower artists to spread the news about how their fans can help make lasting change around the world, and we were thrilled with the interest we received at CRS 2012 from the Country music industry.”

World Vision raises more than $2 billion annually through its work in nearly 100 different countries, employing more than 40,000 individuals around the world. The organization is currently sponsoring 4.1 million children in its fight against poverty and its mission to provide things like medical care, access to education, economic development, spiritual nurture and disaster relief for those in need. One of the founding members of the ONE campaign, World Vision is consistently ranked among the top charities in the world.

More than 400 artists and celebrities have committed to the World Vision cause to date, including musical acts: Terri Clark, Patty Griffin, The Isaacs, Sarah McLachlan, PawnShop kings, Kenny Rogers, Jordyn Shellhart, Ricky Skaggs and Wynonna. For more information, visit


About World Vision:

World Vision is a Christian relief, development and advocacy organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. For more information, visit

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