American Idol Winner as First Client
NASHVILLE – October 30, 2012 – Scotty McCreery has entered an exclusive management deal with Cassetty Entertainment, a new artist management firm founded by long-time music industry entrepreneur Todd Cassetty.
“I’ve been looking for the right artist to inspire me to integrate my twenty years of experience into an artist management role,” says Cassetty. “I’m excited to announce Scotty McCreery is that artist. His vocal talent and authenticity as an entertainer are the impetus behind Cassetty Entertainment, and I could not be more excited to work with him.”
For the past 18 months, Cassetty has been working with the platinum-selling McCreery, winner of American Idol season 10, on multiple projects from television shows to promotional campaigns to music videos. Says McCreery, “Todd has been involved in my career since I first came to Nashville after American Idol. Our great working relationship combined with Todd’s marketing background made the management decision a no-brainer.”
After winning Idol, McCreery became the youngest man in history to debut at #1 on the Billboard Top 200 all-genre albums chart with his first release, the platinum-selling Clear As Day. Since then, the Mercury Nashville/19 Recordings/Interscope recording artist has been named New Artist of the Year at both the Academy of Country Music Awards and the American Country Awards. He took home the USA Weekend Breakthrough Video of the Year Award at the 2012 CMT Music Awards for his hit video “The Trouble With Girls,” and just wrapped up touring with Brad Paisley on the “Virtual Reality Tour 2012” presented by Chevrolet. Most recently, McCreery added a new accolade to his long list of “firsts” by debuting at #1 on the Billboard Top Seasonal Albums chart with Christmas With Scotty McCreery, which sold over 40,000 units, making it the biggest selling holiday album to date in 2012.
Cassetty’s music industry career began in the early ‘90s with marketing and promotion stints at Country Radio Seminar, Warner/Reprise and Gaylord Entertainment’s MusicCountry.com. From there, he started Hi-Fi Fusion, Nashville’s first digital marketing company, which to this day still boasts a clientele that includes every major record label (Universal, Sony, Warner Bros., Big Machine, etc.) and some of the biggest names in music – Carrie Underwood, Toby Keith, Lady Antebellum, Rascal Flatts, Kenny Chesney, Sugarland, Keith Urban, Dixie Chicks, Brad Paisley, Tim McGraw, Garth Brooks and many more. In 2007, Cassetty started Todd Cassetty Welding Service, a television, video and film production company that has since created TV specials and music videos for the likes of McCreery, Blake Shelton, Reba McEntire and Taylor Swift, including Swift’s 2010 Thanksgiving Special for NBC.
As Cassetty turns his attention to McCreery’s career, additional details regarding Hi-Fi Fusion will be forthcoming.
For the remainder of 2012, McCreery will be making numerous yet-to-be-announced television appearances in support of Christmas With Scotty McCreery including a performance on ABC’s “CMA Country Christmas” and an appearance on FOX’s “American Country Awards.” In addition, McCreery will be making a myriad of concert stops from Washington to Alabama and from the Grand Ole Opry to New York’s Beacon Theater. For a complete listing of McCreery tour dates, go to www.scottymccreery.com/events.
Scotty McCreery Links
Website: www.scottymccreery.com
Facebook: www.facebook.com/scottymccreery
Twitter: www.twitter.com/ScottyMcCreery
Todd Cassetty Links
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