Partnership Features Sarah Darling on Hundreds of Thousands of MoonPie Cartons
NASHVILLE, TN…(December 6, 2012)…Country music rising star Sarah Darling and MoonPie’s Vice President of Marketing, Tory Johnston announced the ‘“Home to Me’ Sweepstakes” and partnership with the Tennessee-based national brand today.
The Black River Entertainment recording artist will be featured on several hundred thousand cartons of the nationally distributed Chocolate 12-count Single Decker MoonPie. Available at all four MoonPie General Stores, the item will also be carried nationally at grocery outlets including Bi-Lo, Harris Teeter, Ingles, Food Lion, Food City, Piggly Wiggly and many other chain and independent grocery stores.
“MoonPie and country music go pretty much hand in hand,” said Tory Johnston. “We believe Sarah is one of country music’s next big stars and we’re excited to feature her on-pack and give our consumers a chance to win a dream trip to Nashville to watch her perform at the Grand Ole Opry. You could say we’re expecting the moon and the stars to align on this one!”
The promotional feature of the partnership highlights Sarah’s new hit single, “Home To Me,” while tying in a yearlong sweepstakes. The sweepstakes includes an all-expenses paid trip to Nashville, a stay at Gaylord Opryland Resorts, VIP tickets to see Sarah perform at the Grand Ole Opry, a private meet and greet backstage with Darling, and autographed merchandise. Airfare is provided by Southwest Airlines. For additional information on the sweepstakes please visit opry.com/hometome/.
“MoonPie has always been a tradition in my family!” shared Sarah. “I love the story my mom tells me about when she was a little girl. She said, ‘One of my favorite memories was visiting my grandma’s house and walking down the street to the general store to get banana MoonPies. Grandma would let me put it on her bill!’ “These are memories I hold dear in my heart. It's like a little piece of home to me every time I take a bite of a MoonPie.”
Sarah’s new single, “Home To Me,” is at radio now and catching the attention of country superstars and fans alike. The massively relatable song has found a home with thousands of country listeners with more than 35,500 units purchased since the digital release on August 21.
Written by Caitlyn Smith & Bobby Hamrick, the single is a breezy, mid-tempo track that takes the listener on a lyrical journey comparing her love interest to the beauty of America’s landscape as she finds “home” in that person.