Budding Superstar Expands Already-Popular Merch Line Into Full-Blown Brand
Photo Credit: Courtesy of L3 Entertainment / FlyHi Films
Following a headlining performance at the “Music City Gives Back” concert, Broken Bow Records’ Dustin Lynch closed out CMA Music Festival with a performance at The Stage in downtown Nashville Sunday (6/12) to celebrate the launch of his clothing line “Stay Country.” The country star entertained the packed audience with his high energy set, including #1 smash “Mind Reader,” a preview of new music with “Small Town Boy Like Me,” and a round of karaoke roulette with special guests Tyler Rich and Adam Sanders. Before doors opened, fans lined up all the way down the main drive of Broadway to claim their spot for the free show and have the opportunity to purchase items from the “Stay Country” line.
“Stay Country isn’t just a brand, it’s a lifestyle,” says Lynch. “It’s where I grew up. It’s home to the rivers I’ve fished, the deer stands I’ve perched, and the dirt roads I’ve roamed. It inspired Stay Country.” The line of accessibly-priced men’s and women’s shirts, hats, and accessories, all emblazoned with the distinctive Stay Country logo, can be found online at https://www.staycountryclothing.com.
Lynch, a Tullahoma, TN native, has long dreamed of creating his own fashion line. “I’ve always been a fan of what clothes say, especially now that I’m on stage every night,” he recently explained to WWD in a profile about his fashion acumen. “We introduced a simple hat last fall and we couldn’t keep it in stock. So it’s time, we’re off to the races.” Notable fans of the line already include fashion maven Kelly Osbourne, who sported a camouflage Stay Country cap on her Instagram feed the Monday after meeting Lynch at the Stagecoach Music Festival in Indio, CA last month.
Beyond his busy entrepreneurial career, Lynch is currently in the studio working on the follow-up to his smash sophomore album, WHERE IT’S AT, in between opening dates on Luke Bryan’s KILL THE LIGHTS tour. This fall, he will join Chris Young’s I’M COMIN’ OVER tour as direct support.