Industry Veterans “Stay The Course”
In Music Management, Artist Development & Live Entertainment Sector
• McGhee Entertainment, Inc. Is “Business As Usual” — Headed By Founder Doc McGhee •
• Scott McGhee Launches Separate Entity — 1˚ Entertainment Music & Management Group •
“We were a good team; our skill sets complemented one another,” said Doc McGhee. “Together, we led the way to expand international touring opportunities and lent assistance to piece the puzzle to celebrate Darius Rucker’s success in becoming the only solo artist with a No. 1 single in another format. I’m proud of the work we’ve done. Our separation is spawned merely by personal and professional objectives, maturity and growth.”
“Doc had established the management company as a frontrunner in the music industry. He had solidified a sound business model and was managing two of the biggest bands in the world…with great success…when I came in,” Scott McGhee added. “Our varied perspectives in marketing, branding, artist development and touring, combined with our commitment to our artists, is what made McGhee Entertainment work and we worked well together.”
With offices located in LA and Nashville, the marquee 40-year-old McGhee Entertainment will remain “business as usual.” Doc McGhee will continue to devote his concentrations on the McGhee roster of rock acts and corresponding live events and tours, as well as direct time and attention to film and television development/production ventures. An autobiography is also forecasted.
Alternatively, Scott McGhee forges forward with continued momentum and the launch of his new company, 1˚ Entertainment Music & Management Group. Artist management will remain the 1˚ core business. Expanding services under the umbrella, 1˚ will integrate brand development and extension, digital and social media strategies, as well as creating original content for alternative distribution. These synchronized services will be incorporated into every artist initiative.
“Our objective is to find new and innovative opportunities for our artists over the course of his or her entire career," Scott McGhee introduced. “We don’t want to just provide a service; we will offer new business strategies tailored to suit each one of our clients. The goal is to canvas the artists’ careers through development in the early days to maintaining relevance, viability and longevity for years to come. Our team will incorporate our mutual experience into a business strategy that is in keeping with the ever-changing environment.”
“Very simply,” Scott McGhee says in jest, “If you owned or managed a football team, what’s the strategy? We find the best talent that is the right fit; assemble the best team around them; design a great game plan…and then…we coach our ass off!”
McGhee Entertainment, Inc. (Nashville) and 1˚ Entertainment Music & Management Group offices will continue residency at the Music Row location (21 Music Square West, Nashville, TN 37203).