Wednesday, July 7, 2021


AMB Sports and Entertainment (AMBSE) is once again bringing the hottest artists under one roof for one of the most exciting multi-day music events in the Southeast, ATLive Presented by Mercedes-EQ returns Friday, November 5 and Saturday, November 6, to Mercedes-Benz Stadium.

The second annual ATLive will feature iconic artists from both Country and Rock on back-to-back nights. Friday’s line-up features performances by George Strait, Eric Church and Caitlyn Smith. Saturday’s line-up features Metallica, Cage The Elephant and Greta Van Fleet.

ATLive, a multi-genre concert series developed and promoted by AMB Sports and Entertainment, is the premier destination concert series for the city of Atlanta. The event also provides the opportunity to give back through purpose-driven philanthropic initiatives, aligning with the organization’s core values. This year, AMBSE is partnering with George Strait and his longstanding partners at the Military Warriors Support Foundation as well as Metallica’s All Within My Hands nonprofit to donate a portion of the proceeds from ATLive to providing housing for wounded veterans and feeding the hungry.

Tickets for each night will go on-sale Friday, July 16 at 10 a.m. ET via Ticketmaster.

To learn more about the two-night event, visit Follow along online at #ATLive.

“We are thrilled to be bringing ATLive back with an incredible lineup of artists,” said Tim Zulawski, Senior Vice President and Chief Revenue Officer, AMB Sports and Entertainment. “From the beginning, our goal was to create a concert series that will become the must-see event for Atlanta. In our first year, we delivered a world-class experience for fans from across the world and we are excited to create that same experience again while giving back to our communities and those in need.”

In its inaugural year, ATLive, the first self-promoted concert series for AMBSE, sold out both nights bringing more than 90,000 fans together at Mercedes-Benz Stadium to enjoy incredible music by today’s hottest Country artists. ATLive, presented by Mercedes-EQ and in partnership with Orangetheory Fitness, will be produced by AMBSE with Messina Group overseeing production of shows.

ATLive will add to the already impressive lineup of performers set to play at Mercedes-Benz Stadium in the coming months including Kenny Chesney and Elton John in 2022.

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