The Exclusive Microsite Features a Broadcast Alert Center, Social Media Updates, Blogs, a Minute-By-Minute Broadcast Lineup, and a Social Interaction Page
When visiting the microsite, viewers can expect to find a wide variety of features to enhance their festival experience. Using the Broadcast Alert Center, visitors will be able to sign up to receive notifications when artists are performing during AXS TV’s broadcasts, and when new artists have been added to the network’s broadcast lineup. Followers of AXS TV’s social media accounts on Facebook, Twitter, Instagram and Cyber Dust can receive messages alerting them to the latest breaking festival news, as well. Each festival broadcast will also feature a minute-by-minute broadcast lineup.
Additionally, viewers can brush up on their festival trivia with in-depth blogs presenting facts and information about past festivals and performing artists. These posts will also feature history covering how these festivals started, and provide useful tourist tidbits highlighting things to do when in town for each festival. Viewers will be invited to share their thoughts and opinions on the microsite’s social interaction page (powered by Wayin), aggregating tweets from fans and artists during each event, using #AXSCoachella, #AXSStagecoach, #AXSJazzFest, #HomeOnTheRange, and #AXSFirefly. This section will also detail what's trending at that moment, and contain interactive polls that viewers can start participating in during the microsite’s launch.
“With this dynamic new microsite, AXS TV has crafted an all-encompassing environment where fans can find the latest news on their favorite artists, and view complete updated performance schedules, all throughout this unprecedented festival season,” said Jeff Cuban, executive vice president of AXS TV. “This is the ultimate companion piece for our festival coverage, and I’m excited to share this incredible experience with our viewers.”
The AXS TV sites for each festival are listed below:
-Stagecoach Country Music Festival
-New Orleans Jazz & Heritage Festival
-Rock On The Range