Bryant is First Country Artist Featured In Kia’s Digital Series “Rediscovered”
Kia Motors & YouTube Digital Series PairsGroundbreaking New Artists With Iconic Musical Acts
Photo Credit: Barry Cantrell
NASHVILLE, TN — Kia Motors and YouTube have teamed up to present Rediscovered, an exclusive content series tied into the YouTube Music Awards, part of Kia’s continued support of groundbreaking music online.
RED BOW Records musical maverick Chase Bryant is one of the most celebrated new artists in today’s Country music landscape. Now, Bryant holds the honor of becoming the first Country artist selected for Kia’s trailblazing digital series, Rediscovered.
Rediscovered finds the most exciting new artists of today reaching out of their genre comfort zone to cover a classic song from the past. The stylized, high-energy documentary series explores intersecting lines between emerging and established artists by way of a legendary song.
Over the course of five new chapters available now, Rediscovered follows “Take It On Back” hit-maker Chase Bryant as he drives through the streets of Nashville discussing his journey from the small town of Orange Grove, Texas to Music City, stopping along the way to give fans a special look inside his career landmarks, including the Orbison Building and Grand Ole Opry House.
Bryant also gives fans an insider’s glance at his vintage guitar and gear collection. Fans will go behind-the-scenes with Bryant in the studio as he records his cover of the hit single, “Takin’ It To the Streets,” a song made iconic by GRAMMY Award winning band The Doobie Brothers. While recording the legendary song, Bryant is surprised by prolific vocalist and artist Michael McDonald who – unbeknownst to Bryant - has been watching the rising star in the studio the entire time.
“I can’t tell you how excited and thankful I am about this series and to be the first Country act to do this,” said Bryant of Rediscovered. “To be able to say I got to work with Michael McDonald, whose music was the soundtrack to many years of my life, is something I’ll cherish for years, thanks to Kia. Great music never dies.”
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